Healthcare Marketing & Business Development Recommended Reading

• Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith (2009)
• Meatball Sundae: Is Your Marketing out of Sync?
  by Seth Godin (2007)
• Marketing Matters: A Guide for Healthcare Executives
  by Richard K. Thomas and Michael Calhoun
• If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently
  by Fred Lee (2004)
• Redefining Health Care: Creating Value-Based Competition on Results
  by Michael E. Porter and Elizabeth Olmsted Teisberg (2006)
• Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
  by Bernd H. Schmitt and Bernd Schmitt (2003)
• Good to Great: Why Some Companies Make the Leap… and Others Don’t
  by Jim Collins (2001)