Articles, Briefs and Tools
Healthcare Marketing
Developing a Concierge/Retainer Practice: Options for Converting Your Practice
Moving Beyond Advertising, an overview of marketing for the new clinical practice.
Planning the Elephant Walk, how to handle your first healthcare marketing role
IT Facilitation/Physician Tracking
Customer Relationship Management Consideration Checklist
Three Important Steps To Take Before Developing A Physician Tracking Tool via CRM (white paper)
Efficiency
Jott – a service that converts your voice to text and delivers it to web, email and phone.
Search over 2,800 U.S. Hospital Web Sites
Briefs
Customer Relationship Management: A Brief and Basic Overview
How to Build a Physician Referral Network: A Brief Overview on Developing Relationships with Referring Physicians
Information
Social Media Revolution: Fundamental Change in the Way we Communicate (thinking fodder)