Health Care Marketing

“When Suzanne Dewey worked with us, she was a part of our team. With a responsive and problem-solving approach, she helped us foster physician referral relationships of significant value with a large physician group and a community hospital. Her blend of interpersonal skills along with her market knowledge and analytical prowess proved invaluable.”
Elaine Monico
Director of Physician Relations
Beth Israel Deaconess Medical Center

Effective health care marketing is like building a pyramid – the stability of the foundation serves all other levels created. Strategic direction and competitive positioning can only be framed within deep understanding of the organization’s market and economic environment. Physician practice marketing, hospital marketing and service-line development are primary to our service. Within this framework, we provide:

  • Hospital Service-line marketing and promotion
  • Market planning and physician practice development (new and established practices)
  • Concierge/retainer delivery models for medical practices
  • Health care marketing assessments
  • Customer relationship and patient experience management
  • Pricing analyses and revenue strategies
  • Health care marketing and communication plan: generation and implementation