Health Care Marketing Research

“Deciding to change my medical practice to a retainer model was a daunting task. Forté Partners was not only there to guide in the conversion process but also to provide a sounding board for ideas, to share insight and to even laugh during the crazy moments. Their skills with the conversion and the patient panel research really helped me through a difficult time.”
Laurie Botie, M.D., primary care physician
Priority Access

Health care marketing is about what your consumers want. Whether they are patients or physicians makes a difference. How you address their interests and communicate with them depends on what you know about them. As health care markets evolve, understanding your consumers becomes even more important. This knowledge serves as the foundation of everything you will do.

So what kind of market research makes the most sense? Maybe you need to set up feedback systems. Maybe you want to survey your referring physicians. Maybe you are considering a new service line and what to find out what your community thinks. Or maybe you want to conduct a service audit and test what you are offering by sending in market testers. When resources are involves, research should be as well. Let us provide you with a plan that makes sense of your needs. Some of our offerings include:

  • Market area profiling (based on secondary resources)
  • Survey tool creation
  • Software vendor assessments (CRM/physician tracking and physician recruitment tools)
  • Physician and consumer face-to-face interviews, phone interviews
  • Electronic and paper survey management/facilitation
  • Focus group creation/facilitation
  • Mystery shopping
  • Location analysis
  • Donor research