Seems like we have mentioned this before but a conversation with a client the other day reminded me that the art of marketing and promoting our healthcare organizations is really an endless task that can always, always be improved upon.
And the first place is almost always with the source – the patient or the referring [...]

Fierce Healthcare and USA Today both recently published items on the increasing number of physicians who are charging additional fees for services not covered by insurance.  Examples include a “no show” fee for missed appointments or a fee to complete health forms for camps, schools, or employment.  USA Today quotes Medical Group Management Association (MGMA) [...]

Websites have evolved significantly since the early days of internet surfing.  It is not acceptable to have a facsimile of your corporate brochure as the template for your site.  You want to be user-friendly and like anything with healthcare marketing, focus on what your patients and referring physicians need to know versus what you want [...]

You surely do have a good sense about your patients or referring physicians but why not obtain good information in absolute terms?  Having solid market intelligence  is a healthcare marketing essential and enables us to make the best choices in our service offerings, pricing and tactics.  Most of us believe we have a good understanding [...]

You are either starting or have started your business and should have spent some time on the basic start-up elements (mission, services, pricing,  brand, financing, revenue and expense projections) As your practice matures, don’t let the execution of your operations overtake your planning.  In the United States, our business culture tends to be fast moving [...]

You know who your competition is if you are working in a hospital.  Whether you are in healthcare marketing or physician relations, you know about the competition.  You have heard so much, you have a strong sense of where they are in the marketplace and where your organization falters.  So forgive me for dwelling on [...]

Creating a Healthcare Marketing Budget – The Most Rational Method
Forgive my blog-cation.  It was not completely intentional.  There was a death in my extended family and that set solid planning on edge. I am returning to weekly publication.  Onward!
Often, I tell clients to be careful with advertising expenditures.  Of course, they know they need to [...]

In a discussion with one of my clients the other day, there was some confusion about some basic marketing principles. It seems those of in the field of business development often bandy about phrases as if everyone knows exactly what we are talking about. Just yesterday, I mentioned the “impact on SEO” and [...]

Okay, I am still thinking about healthcare reform.  I hope you are as well because we need the workers and thinkers who dwell in the healthcare arena to speak up and speak out.  We need to be the problem solvers.  Later this week, President Obama and members of Congress will gather to discuss solutions.  It [...]

Intuitively, we all know that we need happy employees to deliver great customer service.  That intuition is also backed by extensive research that also validates this conclusion.  But, do you really know and understand what it takes to create that happy employee?
The American Society for Hospital and Human Resources Administrators recently released a study of [...]