Health Care Marketing Basics: Tracking
We know the importance of measuring our outreach efforts. Tracking helps us plan better, aim more carefully and get closer to the results we want. We gain better health care marketing results, i.e. return on our marketing investment. Websites and especially medical practice websites are no different in benefiting from measurement. We need to develop a set of metrics to help us understand who is visiting and what they are doing/looking at.
Setting up a solid tracking system on your website is a worthy endeavor. I found the following blog post that does a great job of explaining the basics to you. Don’t be fooled by the non-health care orientation. This is good stuff on tracking for your website.
Thanks to SearchEngineWatch and Rob Chant.